Latest Insights

Making the case for online co-creation and tapping crowds for marketing content and ideas

A well-structured white paper on the why and how of creativity from crowds to drive brands (Read More...)

8 crowd insights from 8 crowdsourcing workshops

What we have learned from crowds about what is important in crowdsourcing. (Read More...)

Video of Ross Dawson keynote on The Future of Crowds

Complete video of TheNextWeb keynote on where crowds are going, including full motion graphics presentation. (Read More...)

No reputation measures is the critical flaw in the JOBS crowdfunding bill

The JOBS crowdfunding Act is a great step forward, but the potential of the entire scheme is undermined by the lack of reputation measures. (Read More...)

V&S acquired by Havas: A pivotal moment for crowdsourcing in advertising

The purchase by Havas of a majority stake in crowdsourced ad agency Victors & Spoils is a sign of a major shift in the advertising industry. (Read More...)

The growing appetite for learning how to crowdsource

As awareness of crowdsourcing increases, there is a rapidly increasing appetite for learning how to do it well. (Read More...)

An invitation to Sydney (and global) crowdsourcing workshops

Below is the announcement of our Sydney crowdsourcing workshops, which will be the first in a global series of crowdsourcing workshops over coming months in Sydney, Amsterdam, Cologne, London, Paris, Brussels, New York, San Francisco and other cities. (Read More...)

Infographic: Timeline of the acceleration of crowdsourcing

A crowdsourcing timeline shows a long and illustrious history, with a massive recent acceleration as humanity becomes connected. (Read More...)

The inexorable rise of work markets

The role and prominence of online markets for work have soared dramatically over the last few years, but this is just the beginning. (Read More...)

Crowdsourcing infographic: Choosing between fixed fees and hourly rates

One of the most important issues in using service marketplaces is choosing between fixed fees and hourly rates. (Read More...)